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And we can make an experience that's even better so people will like it even more. It's because of distracted drivers and devices. There are about 40,000 people a year in the United States who die in car accidents, and that number is going up. You can imagine a world where people would have mobility like they do with Uber today, but at a price point that matches their wallets better and also has a better level of safety.

Self-driving is a really fantastic opportunity for Uber to have a product offering that's safer, better and less expensive. Why is it so important to Uber and its future? Self-driving technology is pricey to develop and comes with a lot of risks. His comments have been edited for brevity and clarity. Ahead of the event, The Dallas Morning News spoke to Eric Meyhofer, head of Uber's Advanced Technologies Group. On Tuesday, the company will host a town hall in Dallas where the public can learn more and ask questions.

It's pressing ahead with plans for a self-driving future by mapping other cities - including Dallas. Uber's self-driving cars are back on the road in Pittsburgh, near the headquarters of its Advanced Technologies Group.